Overview
This project focuses on the localization of cultural elements, mythological references, and character names in the globally acclaimed game "Black Myth: Wukong". The aim is to propose strategies that successfully bridge the gap between Eastern mythology and Western audiences.
Comparative Analysis
Conducted extensive text analysis of Chinese and English versions, focusing on narrative texts, skill descriptions, and character introductions.
Cultural Adjustment
Collaborated with localization experts to explore ideological and cultural adjustments tailored for Western audiences without losing the original essence.
Rewriting Theory
Applied Andre Lefevere's Rewriting Theory to understand how cultural and ideological constraints shape the final translated product, ensuring authenticity while enhancing accessibility.
Strategic Goals
Balancing cultural retention and Western market preferences.
Cultural Retention
Preserving the core essence of Chinese mythology, ensuring symbols and character identities remain intact.
Narrative Resonance
Translating skill descriptions and lore in a way that resonates emotionally and contextually with Western players.
Market Viability
Proposing localization adjustments that directly cater to the gaming habits and reading preferences of the target market.